DIGITAL MARKETING [DIGITAL MARKETING]
BASICS OF SEO INTRODUCTION TO SEO
  • What is search engine optimization?
  • How SEO works for websites?
TYPES OF SEARCH ENGINE OPTIMIZATION
  • On Page Optimization
  • On Page Optimization
  • Off page Optimization
ON PAGE OPTIMIZATION
  • Competitors Analysis
  • Keyword Research
  • Keyword Placement
  • Title Creation
  • Meta Tag Creation
  • Meta Description Creation
  • Content Optimization
  • Keyword Density
  • URL Structure Analysis
  • Content Creation
  • Image Optimization
  • Sitemap Creation
  • Use of robots.txt
  • Doorway Pages
  • Invisible Text
  • Cloaking
OFF PAGE OPTIMIZATION
  • Search Engine Submission
  • Directory Submission
  • Article Submission
  • Article Submission
  • Press Release submission
  • Forums Posting
  • Link Building
  • One-Way
  • Two-Way / Reciprocal / Link Exchange
  • Three-Way
  • Blogs
  • Posting Free Classifieds
  • Google Mapping/Listing
  • Social Book marking
  • RSS feeds
  • Video optimization
  • Link Building
GOOGLE ANALYTICS
  • Introducing Google Analytics
  • The Google Analytics layout
  • Basic Reporting
  • Basic Campaign and Conversion Tracking
SEARCH ENGINE MARKETING (SEM)
  • Paid search ads
  • Paid search advertising
  • Adwords PPC (pay-per-click)
  • CPC (cost-per-click)
  • CPM (cost-per-thousand impressions)
  • Adsense
MISCELLANEOUS
  • BLACK HAT / WHITE HAT / GREY HAT SEO
  • SOCIAL MEDIA OPTIMIZATION (SMO)
  • SOCIAL MEDIA MARKETING (SMM)
  • EMAIL MARKETING
  • MOBILE MARKETING
  • AFFILIATE MARKETING
TOOLS IN DIGITAL MARKETING
  • Google Keyword Planner
  • Word Tracker
  • Keyword Spy
  • Keywords Position Checker
  • Keywords Position Checker
  • Google Analytics
  • Google Webmaster
  • XML-Generator
  • Stats Counter
  • ORM
  • Yoast for Wordpress
  • Plagiarism Checker
OTHER TERMS IN DIGITAL MARKETING
  • Search Engine Spamming
  • Canonical Issue
  • Content Writing
BLOGGING
  • Creation and Customization
  • Plug-in
  • Setting and Configuration
  • Analytic and Webmaster Submission
  • Blog Submission

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